_IDEATION & POSITIONING Incubate brand & product concept
_EXPERTISE
- Create brands and concepts
- Imagine lines and products
- Build scientific story
- Identify textures and actives
- Write product ID cards
_ACHIEVEMENTS
Ellehuis_2023 (China)
Gènecher, Premium Collection
- Texture prototype
- Formula development
- Communication
Gènecher Repair Serum
Gènecher Repair Mask
Entre d’Eux_2022 (South Korea)
Entre d’Eux, The First Korean Niche Fragrance Brand Created in France
- Creative story
- Fragrance co-creation
- Formula development
- Regulatory management
The ENTRE D’EUX spirit
The Collection
Verte Grez
Ulé Beauty_2022 (France)
Ulé, The First Vertical Farming Skincare Brand
- Scientific story
- Products ID cards
- Exclusive actives creation
- Actives selection
- Formula development
- Scale-up
Ulé, the Collection
Ulé, Vertical Farming
Ulé, Centella Asiatica
Pureality_2020 (France, China)
Pureality, Pioneer of clean beauty
- Scientific story
- Products ID cards
- Exclusive actives creation
- Actives selection
- Formula development
- Scale-up
Pureality_RENEW, Purifying Shot
Pureality_ACT, Youth Power Effect Cream
Pureality_BREATH, Purifying Foaming Gel
L’Atelier des Subtils_2019 (Korea)
VT x BTS’s First Line of Fragrances
- Product design
- Fragrance creation
- Production management
L’Atelier des Subtils, the Collection
L’Atelier des Subtils, Eau de Musk
L’Atelier des Subtils, Eau d’Océan
Cedraflon_2012 (France)
Crème Jambes Légères
- Scientific concept
- Formula development
- Scale-up
Cedraflon, Crème Jambes Légères
Institut Très Bien_2003 (France)
Institut Très Bien_Exquisite Fragrances from the 30′
- Brand creation
- Product design
- Fragrance creation with Thomas Fontaine & Vanina Muracciole
- Marketing
- Retail management
Institut Très Bien, Cologne Collection
Cologne à la Russe
Cologne à la Française
Cologne à l’Italienne
Gènecher line